Our Mission:
to encourage children to question how household chores are shared and to challenge the status quo.
to prepare children for a gender equal future with practical life lessons.
to strive for equality in every home with the ultimate goal to build greater harmony in our communities.
Interested in understanding more about the correlation between gender equitable household chores and its benefits? Read on below.
Wider Benefits of Nurturing Gender Equality
There are wide ranging individual and societal benefits to encouraging gender equality in the home:
compelling evidence that more equitable households = less domestic abuse
a strong connection between doing chores and later professional success and happiness
regular chores are associated with better executive function – planning, self-regulation, switching between tasks and remembering instructions.
More gender equality = less domestic abuse
Research from Norway found that the incidence of violence against women or children in equitable homes is two-thirds lower than households where fathers dominate.
“.. gender equality (in the home) has indeed reduced the risk of violence against children.”*
* Norwegian study.
1 in 5 UK children will have experienced domestic abuse by the time they reach 18.
1 in 4 women will experience domestic abuse in her lifetime.
Every 30 seconds, the police receive a call for help relating to domestic abuse.
Dundee has Scotland’s highest incidence of domestic abuse.
Did you know?
Benefits Highlighted by Research
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has found a strong connection between doing chores and later professional success and happiness. The findings showed that shared responsibilities help children develop greater self-worth, confidence, work ethic, and empathy for others.
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in equitable homes is two-thirds lower than households where fathers dominate (Norwegian study).
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was the amount of time fathers spent on housework during children’s adolescence. - source Cano & Hofmeister June 2022, The intergenerational transmission of gender: Paternal influences of children’s gender attitudes.
Fawcett Society
“We need to shake up and challenge gender norms that see women left responsible for household work - that means men taking on their faire share.”
British Social Attitudes Survey
“Over 75% of Brits believe household chores should be evenly split.”
2021 study of gender division of housework